Start the year on a high note

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Lunar New Year Edition

ISSUE 01

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This Year, Make Every Beginning Count.

Small rituals. Meaningful reunions. A calmer kind of prosperity.

Lunar New Year can feel full of expectation.
At its core, it is simpler.
A return. A reset. A chance to realign what matters.

In this Lunar New Year issue, we focus on small, thoughtful shifts. Conversations that matter. Journeys with purpose. Simple rituals that set the year right.

New Beginnings, Old Bonds

A more thoughtful way to reconnect

Reunion season brings every generation to the same table, each with their own version of care. Shape the tone with these light, intentional shifts:

Connection is not about perfect phrasing.

It is about meeting people where they are, and guiding the moment forward.

PLANNING A GETAWAY THIS LUNAR NEW YEAR?

Travel with clarity, return with more than you left with.

The Mountain Path

Clear air. Clear priorities.

A place to leave behind what no longer serves you.

The Coastal Reset

A horizon that reminds you to breathe.

Perspective arrives naturally.

The Heritage Walk

Old streets. Familiar stories.

A reminder that progress and roots can coexist.

The Minimalist Retreat

Less noise. More clarity.

Space for thoughts to settle.

The Slow City

Measured days.

Thoughtful movement.

Momentum without hurry.

Plan your next trip with added confidence and get 10% back in statement credit* from now till 31 Jul 2026. T&Cs apply.
Find out more: go.amex/cnytravel

TRAVEL-READY TECH FOR YOUR LNY GETAWAY

6 ways to let your devices support your calm

Before you go

•

Back up essential documents and photographs.

•

Review roaming and data settings to avoid surprises.

On the move

•

Carry a concise tech kit: power bank, adaptor, cable, organiser.

•

Keep only essential alerts active.

When you arrive

•

Set thoughtful Do Not Disturb windows.

•

End each day with a quick check: battery, backups, safety settings.

If your devices hold your life's moments, caring for them becomes part of caring for your year.

Protect your gadgets, wherever you go and get 15% back in statement credit^ from now till 30 Jun 2026. T&Cs apply.
Find out more: go.amex/cnygadget

Amex Offer Terms and Conditions for My Travel Insurance (Single Trip) Campaign

Offer is valid till 31 July 2026, only for online purchases of a Single Trip policies at go.amex/aost.

Offer is open to individuals who hold personal basic and/or supplementary American Express® Cards issued in Singapore by American Express International Inc. only (“Eligible Cards”), excluding American Express Corporate Cards and American Express Cards issued by DBS Bank Ltd and United Overseas Bank Limited (“Card Members”).

Offer is limited to the first 50,000 eligible Cards which are successfully registered for the offer.

This offer is only available for your targeted Card, and other Cards you hold may not be eligible.

Offer is limited to a maximum of S$500 credit per Card to which the offer is saved and only spend on this Card counts towards the offer. Offer must be saved before making any qualifying spend.

Excludes transactions where you do not spend directly online towards My Travel Insurance Single Trip policy. Offer valid at Singapore website only.

Excludes transactions made through a third party establishment or payment processor.

Credit is not redeemable for cash or other payment form.

Credit should appear on your billing statement within 15 business days from qualifying spend but may take up to 90 days from the offer end date.

10.

Credit will not be applied to your Card Account if it has been suspended or cancelled.

11.

Credit may be reversed if your qualifying purchase is refunded or cancelled.

12.

Full offer Terms available at go.amex/aotnc.

Amex Offer Terms and Conditions for My Travel Insurance (Annual Multi-Trip) Campaign

Offer is valid till 31 July 2026, only for online purchases of Annual Multi-Trip policies at go.amex/aoamt.

Offer is limited to the first 50,000 eligible Cards which are successfully registered for the offer.

This Offer is only available for your targeted Card, and other Cards you hold may not be eligible.

Offer is limited to a maximum of S$500 credit per Card to which the offer is saved and only spend on this Card counts towards the offer. Offer must be saved before making any qualifying spend.

Excludes transactions where you do not spend directly online towards My Travel Insurance Annual Multi-Trip policy. Offer valid at Singapore website only.

Excludes transactions made through a third party establishment or payment processor.

Credit is not redeemable for cash or other payment form.

Credit should appear on your billing statement within 15 business days from qualifying spend but may take up to 90 days from the offer end date.

10.

Credit will not be applied to your Card Account if it has been suspended or cancelled.

11.

Credit may be reversed if your qualifying purchase is refunded or cancelled.

12.

Full offer Terms available at go.amex/aotnc.

Amex Offer Terms and Conditions for My Gadget Insurance Campaign

Offer is valid till 30 June 2026, only for online purchases of new Annual My Gadget Insurance policies (of $195.47 or more per plan) at go.amex/aogadget. Not valid for policy renewals or new monthly plan policies.

Offer is limited to the first 30,000 eligible Cards which are successfully registered for the offer.

This offer is only available for your targeted Card, and other Cards you hold may not be eligible.

Offer is limited to a maximum of S$500 credit per Card to which the offer is saved and only spend on this Card counts towards the offer. Offer must be saved before making any qualifying spend.

Excludes transactions where you do not spend directly online towards My Gadget Insurance. Offer valid at Singapore website only.

Excludes transactions made through a third party establishment or payment processor.

Credit is not redeemable for cash or other payment form.

Credit should appear on your billing statement within 15 business days from qualifying spend but may take up to 90 days from the offer end date.

10.

Credit will not be applied to your Card Account if it has been suspended or cancelled.

11.

Credit may be reversed if your qualifying purchase is refunded or cancelled.

12.

Full offer Terms available at go.amex/aotnc.

Important Information

Eligible insurance is underwritten by Chubb Insurance Singapore Limited (“Chubb”) and distributed by American Express International Inc. (“AMEX”). It is not an obligation of, deposit in or guaranteed by AMEX. This is not a contract of insurance. Full details of the terms, conditions and exclusions of the insurance are provided in the policy wordings which can be viewed online prior to purchase. You are responsible for ensuring that any insurance product you have applied for is suitable for you.

Policy Owners' Protection Scheme

This Policy is protected under the Policy Owners’ Protection Scheme which is administered by the Singapore Deposit Insurance Corporation (SDIC). Coverage for Your Policy is automatic and no further action is required from You. For more information on the types of benefits that are covered under the scheme as well as the limits of coverage, where applicable, please contact Chubb or visit the GIA or SDIC websites (www.gia.org.sg or www.sdic.org.sg).

This is only product information provided by us and is not a contract of insurance. Accordingly, the information should be read and construed in light of, and subject to all terms, conditions and exclusions contained in the Policy. Please consider your objectives, financial situation or needs to decide if the product is appropriate for you.The above disclaimer applies to this entire marketing webpage. American Express International Inc., identifies insurance and products that may be of interest to some of its customers. In this role, we do not act as an agent or fiduciary for you, and we may act on behalf of the insurance provider, as permitted by law. We want you to be aware that we receive commissions from providers and commissions may vary by provider and product. Also, in some cases, an American Express entity may be the reinsurer and may earn reinsurance income. The arrangement we have with certain providers, including the potential to reinsure the products, may also influence what products we identify. We do not require you to purchase any insurance product, and you may choose to cover your insurance needs from other sources on terms they may make available to you.

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